Home / Our approach
Our approach
Strategy. Story. Scale.
How we turn people into fans, fans into customers and customers into lifetime customers.
People don't care what you say. They care how you make them feel.
Every buying decision is emotional first and justified afterwards. We work the other way round to most marketing: we find the feeling first, then build everything else to support it.
Strategy
People into fans. Fans into customers. Customers into lifetime customers.
Nobody goes from never having heard of you to spending money in one step. There are four stages, each needs a different job doing, and most businesses are stuck on one of them without knowing which.
They have never heard of you. The job is being seen by the right ones, not all of them. Paid advertising, Google, Meta and search.
They have seen you and decided you are worth watching. The job is being worth following. Video, photography, podcasts, social and branding.
They have decided you are worth the money. The job is removing every reason not to. Websites, landing pages, offers and retargeting.
They come back without being sold to again, and they bring others. The job is keeping the relationship warm. Content, email, community and reputation.
Half our job is working out which stage you are stuck at. Spending money on the wrong one is the single most common reason marketing budgets get wasted.
How we start
How we start.
We look at everything you already have.
Website, channels, ads, search visibility, reviews and what your competitors are doing. Not to produce a list of faults, but to find out which stage of the ladder you are stuck at.
We work out how your customers actually decide.
We talk to the people who speak to your customers every day. Sales, front of house, admin clerk. They know what people ask, what they hesitate over and what makes them say yes. That is worth more than any demographic breakdown.
You get it written down, whether you hire us or not.
You leave with a clear plan of your next steps, that's yours to keep. We'd rather give you complete clarity than be the agency that keeps the important stuff to itself.
Bespoke and tailored to what we need and built from what the end goal needed to look like.
Nathan Hotchen, Managing Director, Total Care Security
Scale
How your digital presence becomes a sales funnel.
A funnel is the actual route a real person takes from never having heard of you to handing over money. Most businesses have never mapped theirs.
Once it exists, everything has a place. Nothing is posted because it is Tuesday.
Then we measure the only things that matter: enquiries, bookings and revenue.
Your media department, every month.
- One page of reporting. Reach, engagement, enquiries, revenue
- What worked, what did not, and what changes next
- A media day, filmed and delivered
- Content published and community managed
- A quarterly session where we re-plan
How we charge
Monthly partnerships, with project based support when that's the better fit.
Most clients work with us monthly, because consistency is what makes any of this work and one-off videos rarely move a number. Some jobs are genuinely one-off, and we will say so rather than force everything into a retainer. See what that costs.