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Food and farmingGenerations of farming. A brand built for now.
L J Fairburn & Son. A long-established family egg business supplying major retailers including Asda and Costco, and recognised as an Aldi supplier.
Sinarchie Media is Fairburn's ongoing media partner, providing strategy, video production, editing, photography, social media management, graphic design, and websites and branding.
The results
New followers across platforms
Where they were
Where they were before we started.
When Sinarchie Media began working with Fairburn's Eggs, the opportunity was bigger than simply growing its social media presence. Fairburn's wanted to attract more producers, strengthen its B2B presence and modernise the way the business communicated online, while remaining true to its family farming heritage. As an established name within the British egg industry, the foundations were already there. Our role was to build a digital strategy that reflected the scale and professionalism of the business.
The objective
The primary objective was to use social media as a B2B tool for producer growth as well as sharing insights to the wider community. We needed to position Fairburn's as a business producers would want to work with, and demonstrate the people, experience and operation behind the name. At the same time, the brand needed to move with the times. That meant developing its presence across LinkedIn and TikTok, creating more engaging video content and ensuring everything remained recognisably Fairburn's.
What we did
Rather than simply posting that Fairburn's was looking for producers, we built the content around showing potential producers what working with Fairburn's actually looks like. We went directly to existing producers and filmed on their farms, allowing them to tell their own stories. LinkedIn became an important part of the strategy, and we began building Fairburn's presence on TikTok, using short form, people led content to modernise the brand without losing the farming heritage at its core. Producer stories, on farm filming, LinkedIn B2B content, staff stories, behind the scenes content, recruitment campaigns, event and show coverage, award content, recipe led content, photography and short form social video. Website and graphic design.
What happened
Fairburn's has grown to 65.2K followers across its social platforms, while the TikTok account has grown to 9.2K followers, with the videos provided generating a combined 789.9K views. More importantly, the content now has a clear commercial purpose. Fairburn's social channels help build credibility with potential producers, strengthen B2B relationships and show farmers what becoming part of the Fairburn's network could actually look like.
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Questions people ask
The short answers.
What services were involved?
Video production, photography, content creation and social media management.
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