Created on the Lincolnshire coast. Used on a national stage.
National Grid. The Great Grid Upgrade is a major national programme upgrading the electricity transmission network across England and Wales.
Sinarchie Media supplied National Grid with footage for The Great Grid Upgrade campaign, providing strategy and video production.
Where they were
Where they were before we got involved
National Grid's Great Grid Upgrade is a major national programme focused on upgrading the electricity transmission network across England and Wales. As part of the campaign, National Grid needed content that could help connect a large scale infrastructure story with the places and communities across the country. Through our existing work with Skegness Pleasure Beach, Sinarchie Media had captured high quality footage showcasing one of Lincolnshire's most recognisable coastal attractions.
The objective
The requirement was simple: provide National Grid with relevant, professional footage that could represent Skegness and the Lincolnshire coast within its wider national campaign. The content needed to feel authentic to the area while being of a quality suitable for use within a major national communications campaign.
What we did
We supplied selected footage from our filming at Skegness Pleasure Beach for National Grid to incorporate into The Great Grid Upgrade campaign.
What happened
Our footage went from showcasing a local Lincolnshire attraction to forming part of a national campaign for one of the UK's largest infrastructure organisations. For Sinarchie Media, it was a great example of locally created content being trusted for use on a national stage, and it demonstrates that the value of strong content does not necessarily end when the original campaign does.
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