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National security, construction, utilities and railWaking up the sleeping giant.
Total Care Security. A specialist security provider delivering around 100,000 security hours every month, with a workforce of approximately 500 people.
Sinarchie Media is Total Care Security's ongoing media partner, providing strategy, photography, video production, social media management, podcasting, graphic design and branding.
Where they were
Where they were before we started.
Despite operating at national scale, TCS had no active social media presence and no consistent brand identity. Their website was outdated and was not being used as a sales tool, which meant the business was making far less of an impression online than its size and track record deserved. For a company trusted on major infrastructure, construction and rail projects, this gap between reality and online perception was holding the brand back.
The objective
The objective was to modernise and upgrade the brand across every channel, branding, website and content, so that the business looked like what it actually is: a large, capable, national operator. TCS describe themselves as a sleeping giant, and the goal was to give potential clients that same impression within seconds of finding them, well before a sales conversation ever begins.
What we did
Sinarchie Media invested significant time in building a strategy to showcase TCS's true scale across both the website and social channels. Rather than simply listing services, the approach was built around the questions procurement teams and decision-makers actually ask when assessing a security provider for a project or tender. Branding, website design and development, video production, photography, content creation, full team training masterclasses, strategy implementation and ongoing social media management. A full bolt on marketing team.
What happened
[The outcome, with dates and figures. Say where the numbers came from, for example the client's own booking system.]
Bespoke and tailored to what we need and built from what the end goal needed to look like.
Nathan Hotchen, Managing Director, Total Care Security
Start with a free audit.
We will look at what you have, tell you who is actually buying from you and why, and hand you a plan. Yours to keep either way.